Using eBooks to Sell Information
The Internet has become 'the place' for people both searching for and seeking to obtain information. No matter what the topic, somewhere amongst the billions of web pages there will be a book, a white paper or an article that will provide the searcher with some degree of information on their topic.Instant access is the great attraction, the fact that people can access information RIGHT NOW is what draws them to the Internet. Publishers of information products realise that they can use the Internet to sell their information products direct to the end-user without the need for complicated distribution agreements or the need to even have their product turned into a printed product. eProducts are in big demand - people are normally in a hurry - downloadable electronic products allow them to purchase the information they need, download it to their own PC and start to use it in a matter of minutes.
No waiting for two or three days for delivery.
Create Your Own eBooks
The actual creation of an eBook can be as simple, or as complicated, as you choose to make it. Many first time publishers want their product to be breathtaking, they want lots of colors and lots of pictures. It's your choice, but we would suggest that you consider what your customers really want. In most cases, customers will want the information your product promises them as quickly and as easily as possible (quick downloading) and they want to be able to print out all or at least some important sections, again as quickly and easily as possible. They can soon become disgruntled when they see their printer laboring to print out masses of pretty but unnecessary pictures. Color and pictures are good, but why not restrict them to your web pages unless vital to the content.The actual content for your ebook can be created using your usual word processing package such as Microsoft Word or Works or you might prefer the extra functionality of programs such as Microsoft Publisher or FrontPage. Put any standard word processing package is all your really need so why not use whatever you already have. Make your information product clear and easy to use by remembering to include a table of contents at the beginning.
There are a few options for creating your electronic product. The most frequently used method is to convert your content into a PDF file (Portable Document Format) which can be easily downloaded and can be read by the purchaser using a PDF reader. Free from Adobe (TM). Alternatively you can convert your product into an electronic eBook by using an eBook Generator.
Next, if you don't already have one, you will need a web site to display and sell your eBook from (see Web Hosting section). Eye catching headers for your web pages can be easily created using the Header Generator opposite.
Perhaps the most important part of any marketing strategy is your Sales Letter - the copy that converts a semi-interested browser to your web page into a buying customer.
Software is one of the biggest selling products around. If you've got an idea for a Software product but you don't have any programming skills there's a Step-by-Step Guide that will take you by the hand and show you how to launch your own software.
Having created your site and written your eye catching Sales copy the last remaining part of the jigsaw is to ensure that you can get paid. People usually pay by Credit Card for convenience so you need to be able to Accept Credit Cards. ClickBank is an ideal partner, they not only process your Credit Card Payments for you but they will also help you to set up an Affiliate Program and find other people to also sell your eProduct for you. You will need to offer an attractive commission to your affiliates, we would suggest 40% to 50% if you really want to attract affiliates, anything less and a lot of potential affiliates simply won't bother with your product. Even though you are giving away up to half of your sale price, affiliate sales can build up really quickly, and since your product is delivered electronically you still make very good money with no effort on your part. ClickBank even takes care of paying your affiliates for you and provides you with live stats so you can keep tabs on all your sales.
A really useful little tool you might like to invest in is the 'Web Army Knife' just like the world renowned Swiss Army Knife this tool for webmasters is packed with lots of useful little programs all in one place. OK so it doesn't have a tool for getting stones out of a horses hoof but its got just about everything else. Why not check it out.
Maximize Your Potential
Why does one Ad sell when a similar looking one doesn't? Its probably all down to the psychology of the buyer. Improve your understanding of what sells and what doesn't by taking a look at the Psychological Tactics employed by two of the top Internet gurus. So, you have your product, you have your site, you can process credit cards, what's left? Well, there is one last important ingredient to success that we have not yet focused on - Getting People to Your Site!You have the greatest product the world has ever seen, a superb professional sales message and a really attractive price BUT unless you can get people to visit your site who will ever know? Well, here's a way to get hundreds of people helping you to build your own Opt-in mailing list. And... what's really great news is that this program is absolutely FREE! Yes, your heard me right it is genuinely FREE so go check out ListFire now - after all at this price what do you have to lose? Nothing!
One final thing you will find really indispensable once your customers start rolling in is a good autoresponder system to deal with the mountain of emails, one of the best we've seen can be checked out at A Weber Systems.
You now have everything you need to make your eProduct an outstanding success so go to it!
|
